Microsoft Edge is showing a new promotional popup when users visit Google Chrome’s official download page. The message encourages users to install the Edge mobile app using a QR code or by sending a download link via email.
The popup appears inside Edge while viewing Chrome’s download site. It offers two options: scanning a QR code to install Edge on a phone, or entering an email address to receive an install link. The message includes controls to dismiss it or snooze it for later, so users can continue browsing without acting on the prompt.
Unlike earlier Edge promotions that focused on switching the default browser or drawing attention to security-related features, this version centers on Edge’s mobile app.
The timing stands out because the prompt appears while users are actively viewing Chrome’s download page, a moment when users are already considering browser choices.
In recent months, Edge has shown several promotional messages on Chrome-related pages. These messages have highlighted features such as tab syncing across devices, shopping tools, and other built-in services. The mobile app prompt appears to be another variant in that series. It extends these promotions beyond desktop use and into mobile adoption.
The popup does not appear for all users. Its visibility likely depends on testing conditions, region, account state, or other targeting factors. Microsoft has not shared details on how widely this prompt is shown or whether it will roll out more broadly.
As with other Edge promotional messages, this behavior may change or disappear over time as Microsoft continues testing where and how these prompts are displayed.
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