Google is giving Gemini users more control over how AI generated media appears by adding an option to remove visible watermarks from supported images, videos and music.
The new setting affects the visible Gemini branding that previously appeared on generated content. However, removing that logo does not make the media untraceable. Google will continue embedding invisible SynthID watermarks and metadata in generated files.
The change is intended to provide more creative control while preserving tools that can help identify AI generated content.
Gemini watermark settings now offer more flexibility
| Feature | Status |
|---|---|
| Visible watermark | Can be turned on or off |
| Invisible SynthID watermark | Remains embedded |
| Metadata | Remains included |
| Nano Banana images | Supported |
| Omni generated videos | Supported |
| Lyria generated music | Supported |
| Availability | Limited by regional requirements |
The setting can be found inside Gemini under Media watermark, where you can choose whether the visible mark is enabled.
Previously, Gemini generated images and videos included a recognizable Gemini icon in the bottom right corner. That offered an immediate visual indication that the content had been created with AI.
With the new option disabled, that visible indication can disappear while the underlying provenance information remains.
Invisible SynthID remains in place
Google is not removing its broader content identification system.
SynthID is designed to embed information directly into AI generated media in a way that is not normally visible to someone looking at the image, video or other content.
Metadata is also retained.
That means removing the visible Gemini logo changes the appearance of the generated file, but Google is still maintaining technical methods for identifying its origin.
The company described the decision as a balance between giving creators more control over presentation and maintaining safeguards around AI generated media.
The option may not be available everywhere
Google says the watermark toggle will not appear in countries where visible AI watermarks are required.
That means availability will depend partly on local regulations.
The change comes as governments and technology companies continue working through rules for labeling AI generated material.
The EU AI Act is one example of regulation pushing AI providers toward clearer methods for marking or identifying generated content.
AI companies are taking different approaches
Visible watermarks are not handled the same way across every AI platform.
Some AI image generators avoid placing a visible logo on the final image while still using invisible identification methods or metadata.
Others have chosen more noticeable branding to make AI generated content immediately recognizable.
Google’s new approach gives creators the choice to remove the visible mark while retaining hidden provenance systems.
That distinction is important because visible watermarks can affect how an image or video is presented, particularly in professional, creative or commercial work.
At the same time, invisible watermarking allows platforms to maintain a technical record that the content was generated by AI.
For Gemini users, the practical change is simple: generated media no longer has to display an obvious Gemini logo where the option is available. The underlying SynthID watermark and metadata, however, will continue to remain part of the file.
Discussion (0)
Be the first to comment.