TikTok Gets Live World Cup Content Without Full Match Rights
FIFA has confirmed that TikTok will serve as its Preferred Platform for short-form and creator-driven World Cup video. The agreement allows licensed FIFA media partners to livestream parts of matches on TikTok, rather than granting TikTok standalone broadcast rights. That distinction matters. TikTok did not buy traditional live match rights. Instead, FIFA will let its official broadcasters share short live segments, highlights, and in-game