When you want to hide something you do online, you use a private browsing mode like Incognito, Private Browsing, or InPrivate. However, do you know how private you actually are when you use this way of browsing the web? Can others still see what you are doing online? Also, do you know which browser is best at protecting your privacy? We tested the latest versions of Google Chrome, Mozilla Firefox, Microsoft Edge, and Opera, and we have the answers to all these questions. If you want to know all there is to know about InPrivate, Incognito, and other private browsing modes, read this article:
What is private browsing? What does it do?
Private browsing is a slightly more private way of browsing the web, compared to normal web browsing. In all the major web browsers, private browsing does the following:- Deletes stored cookies from your browsing sessions when closing private browsing. This means that if you have logged into Facebook, Gmail, YouTube, or some other website, when you close all the private browsing tabs and windows, these cookies are deleted, and you are automatically signed out. Suppose someone else tries to visit the same websites in a new browsing window. In that case, they are NOT automatically logged in with your account(s). Cookies from non-private browsing sessions remain as they are.
- Deletes the data you type in forms, like sign-up pages, login pages, or contact pages. When browsing the web, you may need to enter data into all kinds of forms, manually. When you close all the private browsing tabs and windows, this data is deleted and cannot be reused by anyone.
- Deletes temporary files and the cache from your browsing session. When you visit a website, files get downloaded to your computer or device, like images, styling files, and so on. All these files are stored on your computer for your private browsing session's duration to make browsing faster. However, when you close all the private browsing tabs and windows, these files are deleted, so that they cannot be accessed and used by anyone else who knows where to look for them on the disk.
- Deletes the browsing history from your browsing session. When you browse the web, the web browser stores a log of everything you have visited, so that you can access this information later or autocomplete addresses when you type them in the address bar. When you browse privately, your session's browsing history gets automatically deleted when you close all the private browsing tabs and windows. This way, other people with access to the same computer or device cannot know what you have visited on the web just by looking at your web browser.
- Does not store the search history from your browsing session. In modern browsers, you can search the web straight from their address bar. You insert keywords, press Enter, and they are sent automatically to the default search engine to return results. In regular browsing sessions, this data is stored for later reuse, to help you browse the web faster. In private browsing, this data is not stored at all, so that others can not reuse it when accessing the same computer or device.
What private browsing does not do
Private browsing is not a silver bullet, and some entities can still track you, depending on the web browser that you are using and how it is set up:- The files you download and the bookmarks you save remain where you saved them. You need to delete them manually if you do not want others to see them or use them.
- You are not protected from keyloggers and spyware. Even though the browser deletes the data you type, keyloggers and spyware act as independent programs that intercept all keystrokes. To protect yourself from these threats, you need a good antivirus.
- Your internet service provider knows everything you have done online, unless you use a VPN alongside private browsing, to encrypt your traffic. Fortunately, some browsers offer this kind of protection in their private browsing mode. Read on to learn more.
- Suppose you are in an organization, like a corporation or a school. In that case, your web browser communicates with a proxy server and a DNS (Domain Name Server) managed by that organization. This means that the IT administrator might log your activity online, and they know what websites you have browsed. To protect yourself, you need a VPN to go along with private browsing. Luckily, some browsers offer built-in VPN protection.
- The websites that you visit know that you visited them. However, if you also log into those sites, they know precisely that it was you and what you have done while visiting them. If you do not log in, they know that they have a visitor. Some websites might even identify you through more advanced tracking, which leads us to the next point.
- Ad networks know what you visited and what you searched for. Ad networks use advanced tracking techniques that track your browsing data across multiple sites, using your IP address, browser identifier, and cookies. Some browsers offer tracking protection or at least ad-blocking features in private browsing. If you enable them, it is harder for ad networks to track you. Enable a VPN connection too, and your private browsing becomes more challenging to track.
The web browsers we used for comparison and the add-ons we installed
For our comparison of private browsing modes, we used the following browsers for Windows: Google Chrome version 85 (64-bit), Mozilla Firefox version 81 (64-bit), Microsoft Edge version 85 (64-bit), and Opera 71. We also installed the Pocket, LastPass, Amazon Assistant, and Avast Online Security extensions to see whether they are active in private browsing and whether they track user behavior.What is the best browser for inprivate browsing?
We tested each browser individually and double-checked that it does what promises. We also verified the following:- Does the browser allow you to recover a closed tab when private browsing? This is a negative feature because you may forget one private tab open, and someone else can come to the same PC and restore all your closed tabs to see what you have visited.
- Does the browser disable extensions? If a browser does not disable them browsing privately, you can be tracked by the add-ons installed in your browser. This is another critical negative, especially when using browsers with nasty toolbars and dodgy add-ons installed, like those from public places.
- Does the browser block advertising and other types of tracking? Advertising networks have the habit of tracking users across multiple websites, knowing what they want and serving ads that are more likely to get clicked.
- Does the browser offer a built-in VPN? This feature is useful when you do not want other organizations to know what you are doing online. When using a VPN, your browsing is encrypted, your internet service provider does not know what you are visiting, and neither does the organization whose network you are on. Even advertisements are misled into thinking that you are someone else.









Discussion (6)
I’m surprised that you didn’t review Brave browser in this interesting article.
We chose the most popular browsers for Windows.
Honestly, the only way to really browse privately is to use a no-log VPN. ExpressVPN and PIA are good examples of anonymous, secure VPNs
VPN helps a lot with private browsing. That’s why we identified Opera as the best, because it has a built-in VPN service, that you can enable with a single click.
A bit disappointing the article is! – as the Yoda would say 🙂
Referring strictly to the privacy concerns, otherwise great on the features and usability notions!
When it comes to privacy and software, do as with other prodcuts, consider at least two main things:
a) company location/ownership
b) mission/scope (considering also revenue model)
To the point, Opera, as of mid 2016, is owned by the Chinese and they are a ‘free’ type of product, strongly relying on data and advertising.
Then if you are very into privacy, and you don’t have the tech skills, research/follow at least a couple of tech people/blogs. Searching reviews would reveal things like the ‘VPN’ solution (free) offered by Opera is an extension based Proxy-like-VPN. A disillusion compared to a standalone VPN solution!
Definitely a no-no, in my opinion. I prefer to always look for new alternatives, the new-comers strive for a piece of the pie approaching different angles. Won’t mention any for the sake of bias, but there are a bunch out there. And haven’t seen any in this article, just old-school beasts with old-school tricks.
Keep up the good work!
Cheers
In this article, we compare private browsing modes that are built into standard web browsers. That’s it!
We agree with you that a standalone VPN product like Cyberghost or NordVPN would be better.