LG Electronics plans to unveil a new Gallery TV lineup at CES 2026, marking its first direct challenge to Samsung’s popular art-style televisions. The move expands LG’s lifestyle TV strategy, which treats screens as interior design elements rather than traditional displays.
The Gallery TV targets users who want a television that blends into living spaces while doubling as digital art when not in use.
Art-first design and display approach
LG’s Gallery TV focuses heavily on aesthetics. The set features a slim, flush-mount design that sits flat against the wall, closely resembling framed artwork. LG will offer interchangeable magnetic bezels, allowing owners to match the TV to different interiors.
The display uses a 4K MiniLED panel with a matte, anti-glare finish designed to reduce reflections from ambient light. LG says this surface helps digital artwork look closer to real canvas or paper, even in bright rooms.
Screen sizes confirmed so far include 55-inch and 65-inch models.
Gallery Mode and curated artwork
A dedicated Gallery Mode sits at the core of the experience. LG developed the mode in collaboration with museum curators to fine-tune brightness, color accuracy, and texture reproduction for artwork rather than movies or sports.
The TV connects to LG’s Gallery+ platform, which offers access to more than 4,500 curated artworks that rotate regularly. Users can also display personal photos or create custom visuals using built-in generative AI tools.
Music playback and Bluetooth audio support allow the Gallery TV to function as ambient décor, not just a screen.
Performance features under the hood
Despite its lifestyle focus, the Gallery TV still targets everyday viewing. LG powers the set with its Alpha 7 AI processor and includes AI-based sound processing to simulate surround audio without external speakers.
LG positions the Gallery TV as a hybrid product, designed to shift easily between art display and conventional TV use.
A direct challenge to Samsung’s The Frame
Samsung’s The Frame has dominated the art TV segment for years by combining customizable frames with an always-on art mode. LG’s Gallery TV adopts a similar philosophy while emphasizing MiniLED backlighting and curator-guided image tuning as key differentiators.
The rivalry signals growing competition in the lifestyle TV category, which now attracts buyers who value design as much as screen quality.
Availability and pricing still to come
LG has not announced pricing or a retail launch date for the Gallery TV. The company plans to share more details during its CES 2026 showcase in Las Vegas, where it also launch the LG Xboom speakers and other products.
With Gallery TV, LG sends a clear message: the art TV market no longer belongs to Samsung alone, and 2026 could mark the most competitive year yet for design-focused televisions.
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