OpenAI has rolled out new personalization options in ChatGPT that give users direct control over how the AI sounds during conversations. The update introduces tone controls that let users adjust the assistant’s warmth and enthusiasm, aiming to make interactions feel more natural and better suited to different use cases.
The new controls appear in ChatGPT’s Personalization settings and apply across conversations, removing the need to repeat tone-related instructions in every prompt.
New tone controls offer finer personality tuning
Users can now adjust three specific traits: warmth, enthusiasm, and emoji usage. Each option includes simple choices such as More, Less, or Default, making it easy to dial the assistant’s personality up or down without complex configuration.
The feature builds on earlier style presets that allowed users to choose broader response modes. With this update, users can fine-tune ChatGPT’s expressiveness on top of those existing styles for more precise results.
Designed to reflect user feedback
OpenAI introduced the tone controls in response to feedback from users who felt ChatGPT’s default voice could feel too enthusiastic in professional settings or too restrained in casual conversations. By letting users set their preferences once, OpenAI aims to reduce friction and make ChatGPT more adaptable to different communication contexts.
This change also helps users avoid prompt engineering focused on tone, allowing them to focus instead on the task at hand.
Persistent settings across chats
Once enabled, tone preferences stay active across sessions until users change them. That persistence makes the feature especially useful for professionals who rely on ChatGPT daily for writing, research, or coding, where consistent tone matters.
The settings live alongside other customization options, including formatting preferences such as how ChatGPT uses headers or lists in its responses.
Part of a broader personalization push
The update continues OpenAI’s broader effort to make ChatGPT more customizable, after the launch of GPT-5.2. Over time, the company has added features like custom instructions and memory, all designed to help the assistant better match individual user needs.
Tone controls mark another step toward giving users long-term control over ChatGPT’s default behavior rather than relying on one-off instructions.
Availability and what comes next
The new tone controls are rolling out through the ChatGPT app and web interface, with availability expanding gradually. OpenAI has not announced changes to pricing tiers tied to the feature.
As personalization options continue to expand, ChatGPT is moving closer to acting less like a generic assistant and more like a configurable communication tool tailored to each user’s preferences.
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