What is CBS Interactive on Roku?

If you’ve seen a charge labeled Roku for CBS Interactive on your bank statement, it’s most likely tied to a legitimate streaming subscription like Paramount+. Roku uses this older label because CBS Interactive was the former name of Paramount Streaming, the company behind many CBS-branded apps and services.

1) Understanding what CBS Interactive means on Roku

CBS Interactive refers to the digital media division that managed CBS online properties before rebranding as Paramount Streaming. Roku still displays the legacy name in its billing system, which can cause confusion for users who subscribe to Paramount+ or CBS Sports through the Roku Channel Store.

2) Why CBS Interactive appears on your Roku bill

When you subscribe to Paramount+ or a CBS-branded channel using Roku Pay, the platform processes the payment under the original merchant name, CBS Interactive. It’s a legitimate charge that represents your streaming subscription handled by Roku on behalf of Paramount Streaming.

How CBS Interactive became Paramount Streaming

CBS Interactive merged into ViacomCBS Digital in 2020, which later became Paramount Streaming. While the rebrand updated most consumer-facing names, billing systems, and merchant records still reflect CBS Interactive. This is why the label persists even for new subscriptions.

3) How to confirm what the charge is for

You can verify any CBS Interactive charge directly through your Roku account. This helps confirm whether it’s for Paramount+, CBS Sports, or another related channel you activated through Roku Pay.

Just go to my.roku.com and sign in with your Roku account credentials. Then, select Manage your subscriptions from the account menu and find any entries labeled Roku for CBS Interactive or Paramount+.

Finally, check the billing date and amount to match it with your bank or card statement. If you don’t recognize the charge, contact Roku Support through your account dashboard.

4) How to cancel a CBS Interactive subscription on Roku

Press the Home button on your Roku remote and navigate to the Paramount+ or CBS channel icon. Next, press the * (Star) button to open the options menu. Now, select Manage subscription and choose Cancel subscription.

Finally, confirm when prompted and note your access end date. Once canceled, you’ll retain streaming access until your paid term expires. You can reactivate anytime through the same Roku channel or by subscribing directly to Paramount+.

5) Difference between CBS Interactive and Paramount+ apps

The older CBS app allowed free streaming of select shows but has since been replaced by Paramount+. Paramount+ offers full access to CBS originals, live TV, and sports, all billed under the same CBS Interactive merchant name when subscribed through Roku.

6) When to suspect fraud or unauthorized charges

Legitimate charges will align with your Roku purchase history and receipts. If you notice multiple small charges, irregular dates, or accounts you didn’t authorize, reach out to Roku or your bank. Avoid third-party “refund” services and handle disputes only through official Roku channels.

FAQs about CBS Interactive on Roku

Is CBS Interactive a legitimate company? Yes. It was the official digital arm of CBS before becoming Paramount Streaming, which now operates Paramount+ and related channels.

Can I still use the CBS app on Roku? The standalone CBS app is being phased out and redirects users to Paramount+. Installing Paramount+ ensures full access to shows and live events.

Does CBS Interactive mean I have multiple subscriptions? No. The CBS Interactive label typically represents one subscription, even if multiple CBS-related apps appear on your Roku home screen.

Tips for managing subscriptions on Roku

• Review your subscriptions monthly to avoid duplicates.
• Disable auto-renew for trials you no longer want.
• Save Roku receipts in your email for quick reference.
• Manage all subscriptions from my.roku.com to stay organized.
• Use your Roku PIN to prevent accidental purchases.

Summary of key takeaways

1. CBS Interactive is an old billing name for Paramount Streaming services.
2. The charge on Roku bills usually refers to Paramount+ or CBS Sports subscriptions.
3. You can verify the charge under Manage your subscriptions at my.roku.com.
4. Cancel anytime from your Roku device or account dashboard.
5. Only contact Roku or your card provider for billing issues - never third-party sites.

Conclusion

Seeing CBS Interactive on your Roku bill can be confusing at first, but it’s usually just Roku’s label for Paramount+ or other CBS-related services. The name remains from CBS’s earlier digital division before it became Paramount Streaming.

If the charge matches your subscription dates and amounts, there’s no reason to worry. You can always verify it in your Roku account, cancel anytime, and control renewals directly from your device. Only reach out to Roku or your bank if the transaction looks unfamiliar or repeated.