Nintendo reportedly raises Switch 2 production target despite price hike

Nintendo is reportedly preparing to manufacture around 20 million Switch 2 units this fiscal year, even after raising the console’s price in key markets. The reported supplier target is higher than Nintendo’s public forecast of 16.5 million units, suggesting the company still expects strong demand despite the recent price increase.

The increase is notable because Switch 2 prices are going up by $50 in the United States and €30 in Europe. Normally, a higher price could slow hardware demand, especially in a difficult economy. Nintendo appears to believe its software lineup, bundles, and brand strength can help absorb that pressure.

Nintendo may be using conservative public guidance while preparing for stronger real demand

Nintendo has a history of giving careful public forecasts and later beating them. Analyst Dr. Serkan Toto told Bloomberg that there is little downside for Nintendo in setting lower public targets first, then outperforming them later. He also said consumers may eventually adjust to the higher cost, especially if Nintendo uses bundles to make the purchase feel more reasonable.

Toto personally expects 18 million Switch 2 units to be sold this fiscal year, but he said the final number could go higher. If Nintendo is asking suppliers to prepare around 20 million units, it suggests the company is planning for demand above its official guidance. That does not guarantee all units will sell, but it shows Nintendo is not acting like the price hike has damaged confidence.

The software lineup is likely a major reason for Nintendo’s confidence. Confirmed Switch 2 games include Final Fantasy VII Rebirth on June 3, The Adventures of Elliot: The Millennium Tales on June 18, Star Fox on June 25, and Splatoon Raiders on July 23. Other announced titles include Elden Ring: Tarnished Edition, The Duskbloods, Fire Emblem: Fortune’s Weave, 007 First Light, and Pokémon Winds and Pokémon Waves for 2027.

There may also be more unannounced games coming. The report mentions rumors of a high budget remake of The Legend of Zelda: Ocarina of Time, although that has not been officially confirmed. If Nintendo does have another major Zelda project planned, it could help soften the impact of the higher console price.

This story is connected to the earlier Switch 2 price hike discussion, but it is not the same update. The previous report focused on how the price increase may signal the end of predictable mid cycle console price cuts. This one focuses on Nintendo’s reported production plans and the idea that demand may remain strong even after the increase.

The main takeaway is that Nintendo seems confident in Switch 2’s momentum. A price hike can create sticker shock, but a strong software calendar and smart bundles could help keep buyers interested. If the reported 20 million unit target is accurate, Nintendo is preparing for a much bigger year than its public forecast suggests.