Sony's 65-inch BRAVIA 8 II QD-OLED TV is $2,798.00 at Amazon, which is $1.99 below the $2,799.99 Sony charges on its own store. Both prices are cut from the same $3,299.99 that Sony prints as the MSRP.
The live Amazon title confirms the model as the K-65XR80M2, the 65-inch version rather than the 55-inch. Sony lists a 3840 x 2160 QD-OLED panel, a native 120Hz refresh rate, the XR Processor and Google TV on Android 12.
That naming is the clearest specification Sony gives. The cheaper BRAVIA 8 the set is named after is listed on Sony's site as plain OLED.
Where the $2,798 sits against Sony's own price
Sony's product page for the K-65XR80M2 shows a sale price of $2,799.99, a $500.00 saving and a struck-through original price of $3,299.99. The pricing question on that same page is answered with the line that MSRP is listed as $3,299.99.
So the list price on the Amazon listing is a figure the manufacturer still uses. The $501.99 saving is measured against a real number rather than an invented anchor.
Amazon is both seller and shipper here, and the listing reads "Only 14 left in stock". Sony sells the 55-inch version of the same TV for $2,299.99, which is $498.01 less than this 65-inch price.
Sony BRAVIA 8 II 65-inch specifications
| Specification | Sony BRAVIA 8 II (K-65XR80M2) |
|---|---|
| Screen | 65-inch class, 3840 x 2160 QD-OLED, 2025 model |
| Refresh rate | 120Hz native panel |
| Processor | XR Processor with XR Triluminos Max |
| HDR | HDR10, HLG, Dolby Vision, IMAX certified model |
| Peak brightness | Not published; spec sheet lists "XR Contrast Booster 25" |
| HDMI | 4 inputs, 48Gbps on IN3 and IN4, 18Gbps on IN1 and IN2 |
| Gaming | 4K/120, VRR and SBTM on HDMI 3 and 4, ALLM on all four |
| Audio | 2.2ch Acoustic Surface Audio+, 15W + 15W + 10W + 10W |
| Smart platform | Google TV on Android 12, 32GB storage, Wi-Fi 6E, Bluetooth 5.3 |
| Size and weight | 56 7/8 x 32 3/4 x 1 3/8 inches, 50.5 lb without the stand |
| Price | $2,798.00 at Amazon, $2,799.99 at Sony |
What Sony will not put a number on
Sony's listing bullet promises pure black with its highest OLED brightness, and the feature banner calls this the brightest OLED the company makes. Neither claim carries a nit figure, and the full spec sheet does not contain one either.
The spec sheet does have a Peak Luminance row. Sony fills it with the words "XR Contrast Booster 25".
On Sony's page for the 2024 BRAVIA 8, that same row reads "XR Contrast Booster 15". The color row steps from XR Triluminos Pro there to XR Triluminos Max here.
Those two graded labels are the only brightness and color comparison Sony publishes between the two sets. The gap in money is larger and easier to read, since Sony sells the 65-inch BRAVIA 8 at $1,999.99.
Sony also lists no DCI-P3 or BT.2020 coverage percentage, only a color space list. It does not name the panel supplier anywhere on the product page.
Only two HDMI inputs carry the full bandwidth
All four HDMI inputs accept 4K, but Sony caps IN1 and IN2 at 18Gbps and reserves 48Gbps for IN3 and IN4. Sony limits 4K at 120Hz, Variable Refresh Rate and Source-Based Tone Mapping to those two ports.
Auto Low Latency Mode runs on all four, and Sony lists Auto HDR Tone Mapping for the PlayStation 5. The set supports eARC, though Sony does not say which input handles it.
Sony's much cheaper BRAVIA 6 OLED line is advertised with four HDMI ports carrying 2.1 features. On that one count, the flagship is the more restrictive set.
One more mismatch is worth noting. Amazon's bullets credit Google Assistant, while Sony's own name for this 2025 model now ends with "with Gemini".
How it compares with other OLED TVs on sale
| Model | Panel and size | Amazon price | List price |
|---|---|---|---|
| Sony BRAVIA 8 II (K-65XR80M2) | 65-inch QD-OLED | $2,798.00 | $3,299.99 |
| LG B6 Series | 83-inch OLED | $2,799.99 | $3,499.99 |
| Sony BRAVIA 6 (K-65A60) | 65-inch OLED | $1,298.00 | $1,999.99 |
| Samsung S85H Series | 65-inch OLED | $1,297.99 | $1,597.99 |
The LG set is the awkward one, since $2,799.99 buys 83 inches of OLED for $1.99 more than this 65-inch Sony. The Samsung S85H is sold by a marketplace seller rather than Amazon, which is worth checking before ordering.
What Sony leaves out still shapes the decision. There is no peak brightness figure, no measured contrast and no color coverage percentage for the BRAVIA 8 II, so its picture claims cannot be checked against the company's own numbers.
Sony does not publish an end date for its $500.00 reduction, and Amazon does not publish one either. All prices here were taken from the listings on October 18 and can change without notice.
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