Sony's 77-inch BRAVIA 6 OLED TV (K-77A60) is listed at $2,198.00 on Amazon at the time of writing, down from a $2,999.99 list price. That reads like a steep 27% cut, but Sony's own store sells the same TV for $2,199.99, so Amazon is effectively matching Sony.
The BRAVIA 6 OLED line is new for 2026 and has been reported as launching in the US around September. That makes $2,198 look more like introductory street pricing than a markdown on an aging model.
What the Sony BRAVIA 6 K-77A60 deal includes
The K-77A60 is a 4K OLED TV with over 8 million self-lit pixels, which Sony says produce "pure black and stunning contrast" in every scene. According to Sony's product page, it supports Dolby Vision, Dolby Atmos and DTS:X, and runs Google TV with Gemini.
Why it matters: the BRAVIA 6 has been reported as Sony's new OLED tier below its pricier BRAVIA 8 and BRAVIA 8 II models. It is also the only OLED set among the Amazon TV deals compared below.
Amazon lists the TV as in stock, a saving of $801.99 against list. Sony's store shows its own $800.00 saving with free shipping, so this is not an Amazon exclusive.
Sony also bundles Sony Pictures Core, with 5 credits for recent movies and a 12-month subscription to a catalog of classics, according to the Amazon listing.
Shoppers who want a smaller OLED can compare it with the Samsung 65-inch S85H OLED TV, which Digital Citizen covered when it dropped to $1,397.99 on Amazon.
Sony BRAVIA 6 77-inch OLED specifications
| Specification | Sony BRAVIA 6 (K-77A60) |
|---|---|
| Screen size | 77-inch class (76.7-inch diagonal) |
| Panel | OLED, self-lit pixels |
| Resolution | 4K |
| Color | Triluminos Pro |
| HDR format | Dolby Vision |
| Audio formats | Dolby Atmos, DTS:X |
| HDMI | 4 ports with HDMI 2.1 features: 4K/120, VRR, ALLM, SBTM (per listing) |
| Smart platform | Google TV with Gemini, Google Cast |
| Size with stand | 67.4 x 38.5 inches; 1.57-inch panel depth |
| Stand | Two-position, raises the TV for a soundbar |
| Price | $2,198.00 at Amazon (list $2,999.99) |
The HDMI details come from the manufacturer copy on the Amazon listing, which names 4K/120, VRR, ALLM and SBTM. Outside coverage has described the same ports as supporting eARC, but the listing does not name eARC.
Sony notes that Gemini for TV requires a software update and is available only in select regions for users 18 and older. The dimensions come from Sony's diagram on the Amazon listing.
Processor and panel details Sony has not confirmed
The processor is not named in the portion of Sony's product page that could be checked. The BRAVIA 6 has been reported to use a MediaTek Pentonic 800 chip, not the Cognitive Processor XR found in Sony's pricier BRAVIA 8 and BRAVIA 8 II OLEDs.
The panel has also been reported as coming from LG Display, which Sony has not confirmed. A native 120Hz panel has been reported too, while Sony's own copy only confirms 4K/120 support through HDMI 2.1.
If the chip report holds, the trade-off sits in picture processing rather than in the OLED contrast itself. Anyone who mainly wants OLED for PC gaming at a desk may be better served by a monitor like the Alienware AW3226Q 4K OLED.
Sony BRAVIA 6 vs. other Amazon TV deals
Amazon also has four LED-based TVs discounted at the time of writing. None of them uses an OLED panel, and each costs under $580.
| TV | Panel | Size | Amazon price | List price |
|---|---|---|---|---|
| Sony BRAVIA 6 K-77A60 | OLED | 77-inch | $2,198.00 | $2,999.99 |
| Samsung M70H | Mini LED | 75-inch | $547.99 | $597.99 |
| Hisense 75E6SR | Hi-QLED | 75-inch | $578.99 | $749.99 |
| Samsung U8000H | Crystal UHD | 75-inch | $529.99 | $598.00 |
| LG QNED73B | QNED Mini LED | 55-inch | $379.99 | $499.99 |
The Samsung M70H is the closest gaming match on paper, with Samsung citing Motion Xcelerator and DLG 120Hz. The Hisense E6SR lists Dolby Vision, VRR and ALLM on Roku TV, while Samsung rates the U8000H at up to 4K 60Hz.
The LG QNED73B is the budget pick at $379.99, though at 55 inches it is much smaller. LG lists an A7 AI Processor 4K Gen9, FreeSync Premium and webOS with Gemini.
For a gaming screen on a desk rather than a wall, the Samsung 27-inch Odyssey OLED G6 is another OLED option Digital Citizen has covered on sale.
Who the BRAVIA 6 77-inch deal makes sense for
The case for this deal rests on size and panel type: a 77-inch OLED from Sony at the price Sony itself charges. It is not a rare markdown, since Sony's store and Amazon are within $1.99 of each other.
Buyers set on Sony's XR processing would have to step up to the BRAVIA 8 line, which is not part of this deal. Everyone else gets Sony's newest OLED tier for $801.99 less than its list price.
Peak brightness, speaker output and weight are not published in the material checked, and neither is a deal end date or Amazon price history for this model. The price was checked on September 18, 2026, and can change at any time.
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