Phantom Blade Zero has reportedly sold more than 300,000 copies on Steam within days of opening preorders, giving the upcoming action RPG one of the strongest early starts for a major Chinese premium release.
The game has also generated an estimated $14.5 million in Steam revenue and reached around 1.6 million wishlists.
Phantom Blade Zero is scheduled to launch on October 29, 2026.
Early sales are already well ahead of Wuchang
The most notable comparison is with other recent Chinese premium games.
According to current estimates, Phantom Blade Zero has reached about 73 percent of Black Myth: Wukong’s preorder pace at the same point before release.
It is also reportedly selling 6.4 times faster than Wuchang: Fallen Feathers with around 70 days remaining before launch.
| Phantom Blade Zero metric | Current estimate |
|---|---|
| Steam preorder sales | More than 300,000 |
| Estimated Steam revenue | $14.5 million |
| Steam wishlists | Around 1.6 million |
| Pace versus Black Myth: Wukong | 73 percent |
| Pace versus Wuchang: Fallen Feathers | 6.4 times higher |
| Release date | October 29, 2026 |
These figures suggest strong interest, although matching Black Myth: Wukong’s final sales would still be difficult.
Black Myth: Wukong remains the much larger benchmark
Black Myth: Wukong became a major global success and reportedly passed 30 million units sold in less than two years.
That gives Phantom Blade Zero an unusually high benchmark.

The current preorder comparison is encouraging, but the two games are not entering the market under identical conditions.
Black Myth: Wukong built exceptional mainstream attention in China before launch, while Phantom Blade Zero appears to have stronger appeal among dedicated gaming audiences.
That difference could matter when comparing final sales.
China launch could help marketing accelerate
One advantage for Phantom Blade Zero is that it has a publishing license for mainland China and is expected to launch there at the same time as the rest of the world.
That gives the developers and partners more freedom to expand promotion ahead of release.
Marketing could include physical events, offline advertising, and broader exposure beyond the usual online campaigns available to premium games in China.
If that activity increases significantly in the final weeks before launch, preorder momentum could rise further.
Wishlists give the game a large potential audience
Around 1.6 million Steam players have reportedly added Phantom Blade Zero to their wishlists.
That does not guarantee sales, but it gives the game a large pool of interested players who will receive notifications around launch, discounts, and major updates.
The conversion rate from wishlists to sales will become one of the most important indicators after release.
Strong reviews could also have a major effect.
For a new AAA premium game from S GAME, positive reception could help turn early interest into sustained sales rather than a short preorder spike.
Phantom Blade Zero does not need to match Wukong to succeed
Comparisons with Black Myth: Wukong are understandable because both are major Chinese action games targeting a global audience.
However, Phantom Blade Zero does not need to reach 30 million copies to be considered a success.
Its current preorder performance is already significant for a studio making its first AAA premium title for PC and consoles.
The game has also built momentum through its combat focused presentation, large weapon selection, and strong visual identity.
If launch reviews are positive and marketing expands in China, its final performance could move much closer to the upper end of expectations.
For now, the strongest signal is simple: Phantom Blade Zero has already built meaningful commercial momentum before release, and its current Steam pace places it much closer to Black Myth: Wukong than most recent Chinese premium games.



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