NBCUniversal Could Expand Into Gaming After Its Planned Comcast Split

NBCUniversal may move further into video games after its planned separation from Comcast, with the company reportedly exploring new entertainment businesses that could include game development. The change could give NBCUniversal more freedom to use its large library of film and television franchises in interactive projects.

The company has not announced any specific games, studios, or development plans. However, its catalogue includes several well-known properties that could fit major gaming genres, from action adventures and racing games to family-friendly platformers and horror titles.

The reported move would come as large entertainment companies continue looking for ways to turn established franchises into longer-running businesses across games, streaming, merchandise, and live events.

NBCUniversal Has Several Major Franchises That Could Fit Gaming

NBCUniversal controls a wide range of intellectual property that has already appeared in games, though most past projects have been smaller tie-ins, licensed releases, or mobile titles.

A more serious gaming push could allow the company to create larger projects built around its best-known brands.

Jurassic World may be one of the strongest candidates for a larger release. The franchise has already worked well in management games such as Jurassic World Evolution, but it has not yet received a major modern survival game built around escaping dinosaurs, exploring abandoned facilities, and managing limited resources.

A high-budget Fast & Furious game could also make sense if it focuses on open-world driving, heists, vehicle upgrades, and co-op action. Previous attempts have struggled, but the franchise still has the right ingredients for a better racing and action game.

Family Franchises Could Give NBCUniversal a Wider Audience

NBCUniversal also owns several franchises that could work well for younger players and families. Shrek, Despicable Me, Minions, and How to Train Your Dragon all have recognisable characters and worlds that could support platformers, party games, co-op adventures, and open-world exploration.

These types of games could give NBCUniversal a different position from companies that mainly focus on mature action titles. Nintendo has shown that family-friendly games can remain commercially strong for many years when they are built around polished gameplay rather than simple movie promotion.

The company could also use these franchises for smaller projects, including mobile games and live-service experiences, though that approach would likely face more competition.

Building Internal Teams Would Be the Biggest Challenge

The larger challenge would be creating the teams needed to develop games at a high level. Owning a major franchise does not guarantee that a game will succeed. NBCUniversal would need experienced developers, production leaders, technical teams, and publishing support.

The current games industry has seen many layoffs and studio closures, which means there is a large pool of experienced talent available. That could make it easier for NBCUniversal to build internal studios or partner with existing developers.

The company could also choose to license its properties to outside studios instead of creating a large internal division. That route would cost less and reduce risk, but it would also give NBCUniversal less control over quality and long-term direction.

A Move Into Games Could Turn Film Franchises Into Longer-Term Brands

Games can keep a franchise active between film or television releases. A successful game can build a new audience, generate recurring revenue, and create stories that do not need to follow a movie directly.

For NBCUniversal, the opportunity is clear. Its franchises already have global recognition, but many have not received the kind of high-quality game adaptation that players now expect from major entertainment brands.

Any gaming expansion remains speculative until NBCUniversal confirms a plan. Still, the company has enough popular properties to become a more serious player in the industry if it decides to invest in the right studios and development partners.