Amazon has cut LG's 83-inch B6 OLED TV to $2,499.99, which is $500 below the $2,999.99 the same listing charged on October 21 and $500 under what LG asks in its own store. That makes the largest B6 the biggest verified price cut among the 65-inch-and-up TVs Amazon sells and ships itself.
Black Friday falls on November 27, so the question for anyone shopping for a very large screen is simple. Which of these early cuts are real drops against recent prices, and which can actually reach your living room before the holidays? Three of the four sets below pass both tests.
Big-screen TV deal prices at Amazon compared before Black Friday
Prices are from each Amazon listing as of November 14. Every row is sold and shipped by Amazon, and the earlier price is what the same listing charged on the date shown.
| TV | Amazon price | Earlier Amazon price | Panel | What decides it |
|---|---|---|---|---|
| LG 83-inch OLED B6 (OLED83B6GUA) | $2,499.99 | $2,999.99 (Oct. 21) | OLED, 120Hz | $500 under LG's own $2,999.99 |
| LG 83-inch OLED evo C6 (OLED83C6HUP) | $3,299.99 | $3,499.99 (Oct. 5) | OLED evo, up to 165Hz VRR | Same price at LG; $800 more than the B6 |
| Hisense 75-inch U7 (75U7SG) | $997.99 | $1,297.99 (Oct. 30) | Mini LED, native 165Hz | $300 drop in about two weeks |
| Samsung 65-inch S85H OLED (QN65S85HAEXZA) | $899.99 | $1,197.99 (Oct. 19) | OLED | Ships in 1 to 2 months |
LG 83-inch B6 OLED: why this is the deal to beat
The B6 is LG's OLED AI line rather than the brighter OLED evo range, with a 120Hz refresh rate and the Alpha 8 AI Processor Gen3 on LG's spec page. It still brings the self-lit pixels that make OLED so good in a dark room, plus Dolby Vision, Dolby Atmos, Filmmaker Mode and G-Sync and FreeSync Premium support for consoles and PCs.
What makes the price stand out is the comparison with LG itself. LG's store still lists the 83-inch at $2,999.99 under a Black Friday price guarantee banner, so Amazon is the cheaper way to buy the exact same set. If you are still choosing between panel types, the QLED vs Mini-LED vs OLED guide for bright rooms and movie nights covers which rooms suit OLED best.
Is the 83-inch LG C6 worth $800 more than the B6?
The 83-inch LG C6 is $3,299.99, the same price LG charges and $200 below Amazon's early-October price, when an earlier 83-inch C6 deal hit $3,499.99. The extra money buys LG's evo panel with Brightness Booster Pro, which LG reserves for the 77- and 83-inch C6, plus the faster Alpha 11 processor.
The C6 also supports 4K at up to 165Hz VRR, although LG's footnote says that needs a PC with a capable graphics card. As explained in why a TV advertised at 165Hz usually has a 120Hz screen, consoles top out at 120Hz anyway. For films and console games, the B6 gives up less than the $800 gap suggests.
Hisense 75-inch U7 Mini LED for bright rooms and gaming
The Hisense 75-inch U7 is $997.99, down from $1,297.99 on October 30. The $1,999.99 list price on the listing is not a figure Hisense publishes for this size, so the $300 drop is the saving worth counting.
This is the set for a sunny lounge rather than a dark home theater. The 75U7SG spec sheet lists 1,100 local dimming zones, up to 3,000 nits, a native 165Hz panel and four HDMI 2.1 ports. At roughly $1,500 less than the 83-inch OLED, it is the value pick of the group.
Why the $899.99 Samsung S85H OLED is not the deal it looks
On price alone, the Samsung 65-inch S85H OLED at $899.99 would lead this list. It is $298 below its October 19 Amazon price and $300 under the $1,199.99 Samsung charges on its own store.
The catch is delivery. Amazon's listing says it usually ships within 1 to 2 months, which could mean mid-January, while Samsung shows the same set in stock. If you need the TV for the holidays, the Samsung store price is the safer one, so this row stays out of the recommendation.
Measure your wall before buying an 83-inch TV
Big screens fail on furniture more often than on picture quality. LG's dimension sheet puts the 83-inch B6 at 72.5 inches wide and 41.5 inches tall, with feet 58.1 inches apart, so check your console or wall space first. The Hisense U7 is 65.7 inches wide and weighs 70.8 pounds on its stand.
For most big-screen buyers, the 83-inch B6 at $2,499.99 is the one to buy now, with the Hisense U7 as the bright-room alternative. Prices can change before November 27, so read the Black Friday return and price-match rules at Amazon and other retailers before you buy.
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