Koei Tecmo Is Developing a New Action Game Codenamed FUJI

Koei Tecmo is working on a completely new game franchise under the codename FUJI, according to a newly discovered listing connected to Japan’s IP360 support program. The project is described as an original game that will build on the company’s experience with oriental themed visuals and action gameplay.

Very few details have been revealed so far. There is no confirmed genre, platform, release window, development team, or official title. However, the wording suggests Koei Tecmo wants FUJI to become more than a one off release, with plans to expand it into a wider intellectual property if the game succeeds.

That makes the project notable for a publisher that has steadily built new action franchises in recent years through studios such as Team Ninja.

FUJI Could Become Koei Tecmo’s Next Major Franchise

The project appeared in a list of initiatives supported by Japan’s Ministry of Economy, Trade and Industry through its IP360 program. Several major Japanese companies were included in the wider list, including Sega, Square Enix, Konami, Kadokawa, and Arc System Works.

Koei Tecmo’s entry stands out because it mentions a new original game rather than an existing brand. The company reportedly plans to use its strengths in action game development and Asian inspired visual design to create a title aimed at worldwide success.

The phrase “oriental themed visuals” could describe many of Koei Tecmo’s past games. The company has a long history with Japanese and Chinese historical settings, martial arts action, mythological worlds, and samurai stories.

Still, the decision to make a new IP is important. Koei Tecmo has relied on established properties such as Dynasty Warriors, Nioh, Dead or Alive, Ninja Gaiden, Atelier, and Fatal Frame for years. A successful new franchise could give the company another long term pillar alongside those series.

Team Ninja Has Helped Build Koei Tecmo’s Action Game Reputation

Koei Tecmo has become more active in creating new action properties during the past decade. Nioh launched in 2017 and became one of the company’s most successful modern series. Wo Long: Fallen Dynasty followed in 2023, while Rise of the Ronin expanded Team Ninja’s work into a larger open world setting.

The publisher is also continuing to develop existing projects, including Wo Long 2: Wings of Ember and Attack on Titan 3. That makes FUJI part of a broader effort to keep its release slate active while creating new opportunities beyond familiar franchises.

Nioh 3 has also helped reinforce Team Ninja’s recent momentum. The series has earned strong praise for its combat systems, character building, and demanding action design, even as technical issues have remained a concern in some releases.

The Codename Suggests Early Development

The use of a codename usually means the project is still in an early stage. FUJI may change significantly before Koei Tecmo reveals it publicly, and the final game could have a very different name, setting, or structure.

For now, the strongest clue is that Koei Tecmo sees action gameplay and visually distinctive Asian inspired worlds as the foundation for its next major original property. Whether FUJI becomes another historical action game, a fantasy adventure, or something entirely different remains unclear.

The first official reveal may still be far away, but Koei Tecmo’s plans suggest it wants to keep building new franchises rather than relying only on its established series.