Alongside its new flagship 360 camera, GoPro has unveiled the Lit Hero, a new action camera designed to fill the gap between its base model and its high-end Hero lineup. The new camera's standout feature is an integrated LED light, making it a compelling option for vloggers and content creators who need a compact and versatile solution.
Priced at $270, the Lit Hero is positioned as an affordable yet powerful tool. It combines the rugged, compact form factor of the entry-level Hero with a significant boost in video performance and the practical utility of a built-in light source, addressing a key need for creators shooting on the go.
A Bright Idea for Content Creators
The Lit Hero's design is focused on improving the vlogging experience. The new features offer more creative freedom, though some compromises were made to keep the camera accessible and affordable.
The Integrated LED Light
The camera's signature feature is its built-in LED light. This allows creators to illuminate their faces in challenging conditions, such as in shadows or during evening shoots, without needing extra equipment. This makes it ideal not only for primary vlogging but also as a "B" camera for action sports athletes who want better lighting on their faces.
Design Tweaks and a Key Trade-off
In a nod to self-shooters, GoPro has moved the record button to the front of the camera for easier access. However, a significant trade-off for its price point is the continued lack of a front-facing display. This omission may be a deal-breaker for some vloggers who rely on a screen to frame their shots perfectly.
A Major Upgrade in Performance
The most significant technical improvement in the Lit Hero is its enhanced video capability. It doubles the performance of the standard Hero model, unlocking features previously reserved for more expensive cameras.
Smooth 4K Slow-Motion
The Lit Hero can capture 4K video at up to 60 frames per second, a major leap from the 30 fps on the base model. This higher frame rate allows users to create smooth, 2x slow-motion video at the camera's highest resolution, adding a cinematic flair to action sequences.
Optimized for Social Media
The camera also captures video and 12-megapixel photos in a 4:3 aspect ratio. This taller format is perfect for creators focused on social media, as it provides more flexibility for cropping into vertical videos for platforms like TikTok and Instagram Reels without sacrificing image quality.
Pricing and Availability
The GoPro Lit Hero retains the ruggedness and durability expected from the brand, including being waterproof down to 16 feet (5m). It uses the same Enduro battery, promising over 100 minutes of 4K 60p recording time.
The camera is available for pre-order now on GoPro's website for $270, with shipping scheduled to begin on October 21st.
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