Battlefield 6 is now expected to outsell Call of Duty: Black Ops 7 in the United States, according to new industry data and analyst commentary. At the time of writing, sales trends suggest EA’s shooter could finish the year as the best-selling game in the US, a rare outcome in a market long dominated by Call of Duty.
The projection marks a notable shift from earlier expectations, which had favored Black Ops 7 ahead of its release.
Battlefield 6 Gains Momentum As Black Ops 7 Slows
Industry analyst Mat Piscatella of Circana said Battlefield 6 is “extremely likely” to take the top sales spot in the US. Updated data indicates that Black Ops 7 has struggled to maintain sales momentum following launch.
- Battlefield 6 currently ranks as the top-selling game in the US by revenue
- Black Ops 7 sits outside the top five for the year so far
- Sales rankings are based on dollar revenue, not unit sales
This would mark only the second time since 2018 that a Call of Duty release failed to top annual US sales.
Call Of Duty’s Game Pass Strategy Impacts Full-Game Sales
One key factor influencing Black Ops 7 sales is its availability on Xbox Game Pass. While the subscription model boosts player engagement, it reduces full-price purchases tracked in traditional sales charts.
Battlefield 6, by contrast, relies entirely on standard retail and digital sales across PC, PS5, and Xbox Series X|S.
Platform Availability Also Plays A Role
Black Ops 7 launched on a wider range of platforms, including PS4 and Xbox One, while Battlefield 6 is limited to current-generation consoles and PC. Despite that broader reach, Black Ops 7 has not matched Battlefield 6’s revenue pace.
EA has confirmed Battlefield 6 sold several million copies shortly after launch, though updated unit totals have not been publicly detailed.
A Rare Shakeup In The US Shooter Market
If Battlefield 6 finishes the year on top, it would break a long-standing trend of Call of Duty dominance in the US market. The last comparable upset occurred when a non-shooter title claimed the annual sales crown.
Analysts caution that Circana’s data reflects North America only and does not account for global performance.
What Comes Next
Circana is expected to release final full-year US game sales rankings early next year. Whether Battlefield 6 maintains its lead through the final reporting period remains to be seen, but current indicators strongly favor EA’s title.
Battlefield 6’s strong sales performance highlights shifting dynamics in the US shooter market. With Black Ops 7 impacted by subscription distribution and changing consumer habits, EA’s latest Battlefield entry may emerge as the year’s top-selling game, signaling a notable moment for the franchise and the genre as a whole.
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