Amazon has cut the eero Max 7 Wi-Fi 7 mesh 3-pack to $1,189.99, $510 below the $1,699.99 eero listed for it on October 28. It is the biggest dollar cut on Amazon's own hardware as of November 14, but it is a return to the price the system hit at the start of October, not a new low.
The rest of Amazon's device lineup has split in two. The eero routers and Ring doorbells are already discounted, the Ring ones mostly for Prime members. Kindle, Echo and Fire TV Stick prices have not moved, and one Kindle costs $100 more than it did in October. So the real question is what to buy now and what to leave for November 19.
Amazon device deals compared: eero, Ring and Kindle prices on November 14
Every row below is sold and shipped by Amazon. Prices are from each Amazon listing as of November 14, and the earlier price is the last one on record for the same listing or its maker's store.
| Product | Amazon price | Earlier price | What decides it |
|---|---|---|---|
| eero Max 7, 3-pack | $1,189.99 | $1,699.99 at eero, October 28 | Plans up to 10 Gbps, 10 GbE ports |
| eero Pro 7, 3-pack | $599.99 | $799.99 at Amazon, October 18 | Tri-band, plans up to 5 Gbps |
| eero 7, 3-pack | $319.99 | $399.99 at eero, November 3 | Dual-band, plans up to 2.5 Gbps |
| Ring Battery Doorbell 2K Plus | $89.99 Prime, $179.99 otherwise | $179.99 at Amazon, November 5 | 6x zoom, no wiring needed |
| Ring Wired Doorbell 2K Plus | $89.99 Prime, $179.99 otherwise | Not on record | 4x zoom, uses doorbell wiring |
| Ring Wired Doorbell 4K Pro | $149.99 Prime, $249.99 otherwise | $149.99 for everyone, October 5 | Retinal 4K, 10x zoom |
| Kindle Colorsoft 16GB (2024) | $289.99 | $189.99 at Amazon, October 5 | Not discounted yet |
Is the eero Max 7 worth $1,189.99, or is the eero 7 enough?
The Max 7 is eero's fastest system. Each unit has two 10 GbE and two 2.5 GbE ports, supports internet plans up to 10 Gbps and covers up to 2,500 square feet, so the 3-pack reaches 7,500. The eero store shows the same $1,189.99 sale price, so Amazon is matching the maker rather than undercutting it.
That speed only pays off with multi-gig fiber and wired gear that can use a 10 GbE port. For most homes, the better buy is the eero 7 3-pack at $319.99, $80 under the $399.99 eero charged on November 3. It is dual-band, handles plans up to 2.5 Gbps and still covers 6,000 square feet across three units.
The middle choice is the eero Pro 7 3-pack at $599.99, which Amazon sold for $799.99 on October 18. It adds a third band and two 5 GbE ports, and eero says it delivers twice the speed of the eero 7. Pick it if a busy household streams, games and works on video calls at the same time.
Ring doorbell deals at Amazon are mostly for Prime members
The Ring Battery Doorbell 2K Plus costs $89.99 for Prime members and $179.99 for everyone else. That Prime price is half the $179.99 Amazon charged on November 5. It records Retinal 2K video with up to 6x Enhanced Zoom and runs on a battery, so it suits renters and homes without doorbell wiring.
The Ring Wired Doorbell 2K Plus carries the same $89.99 Prime price and $179.99 regular price, but there is no earlier price on record to confirm that anchor. It also tops out at 4x zoom, which makes the battery model the better pick for the same money.
The Ring Wired Doorbell 4K Pro is the cautionary one. Prime members pay $149.99, while everyone else pays $249.99, the same as Ring's own store. In October, the 4K Pro was $149.99 for every Amazon shopper, so without Prime it now costs $100 more.
Why Kindle, Echo and Fire TV Stick prices have not dropped yet
The Kindle Colorsoft 16GB (2024) sells for $289.99. On October 5, Amazon charged $189.99 for it, the same week the Colorsoft Kids was also on sale. The Kindle Scribe Colorsoft at $679.99 is unchanged from October 19.
Echo and Fire TV listings show no discounts either. The Echo Show 11 is $249.99 and the Fire TV Stick 4K is $59.99, with no savings shown on either.
Those are the products Amazon is holding back. Its Black Friday announcement promises up to 45% off the 2024 Kindle Colorsoft and up to 35% off the Fire TV Stick 4K and Echo Show 16. Those discounts arrive with Black Friday Week, which opens on Thursday, November 19.
Should you buy Amazon devices now or wait for November 19?
For an eero system, buying now is reasonable. All three prices match eero's own sale, the Max 7 and Pro 7 are back at their early-October sale prices, and nothing promises a deeper cut. Amazon's holiday return window also lets most purchases made from November 1 go back until January 31, 2027.
For a Ring doorbell, the deal depends on Prime. For a Kindle, Echo or Fire TV Stick, waiting for November 19 is the better bet. Prices were checked on November 14 and can change at any time.
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