Amazon's Black Friday Week will run from Thursday, November 19 through Cyber Monday, November 30, the company announced on November 9. The bigger change is in how the deals arrive: for the first time, its limited-time Today's Big Deals will drop twice on both Black Friday and Cyber Monday, at midnight and again at 8 a.m. PST.
That second drop is the one most of the country can actually catch. Midnight Pacific is 3 a.m. on the East Coast, while 8 a.m. PST lands at 11 a.m. ET, in the middle of a day off rather than in the middle of the night.
The announcement also fills the biggest blank left in the late-November calendar. Amazon, Best Buy and Walmart have now all dated their main Black Friday events, and two of them open on the same morning.
When Amazon Black Friday Week 2026 starts and ends
Deals go live at 12:01 a.m. PST on November 19, which is 3:01 a.m. ET, and the event runs for 12 days. Cyber Monday, November 30, is the final day, so there is no separate Cyber Monday sale to wait for after Black Friday Week ends.
The shape is close to last year's, shifted by a day. In 2025, Black Friday Week ran from Thursday, November 20 through Monday, December 1, also 12 days. Amazon gave the same ten days' notice both times, announcing on November 10, 2025 and on November 9 this year.
Inside that window, Today's Big Deals runs 12 days of themed drops across toys, tech, fashion, beauty, premium gifts and stocking stuffers, with discounts of up to 60%. Those deals last only while supplies do, which is why the timing of each drop matters more than the date the sale opens.
Which Amazon Black Friday deals are confirmed so far
Amazon has published discount ceilings, not prices. In electronics, select Sony and Hisense TVs get up to $600 off, and Beats, JBL, Marshall and Sonos headphones and speakers up to 50% off. Laptops and gaming PCs from ASUS, Acer, Alienware, Lenovo and HP get up to 30% off. If a TV is the big purchase, it helps to settle on QLED, mini-LED or OLED for your room before those prices go live.
Amazon's own hardware gets up to 35% off, including the new Alexa Tablet 8, 11 and 12 Pro, the Echo Show 16, the Fire TV Stick 4K and the Ring Pan-Tilt Indoor Cam 2K. The Amazon Ember 55-inch Artline and Mini-LED Fire TVs and the 2024 Kindle Colorsoft go up to 45% off.
Outside tech, select Ninja appliances such as the CREAMi and SLUSHi get up to 40% off, and select Breville espresso machines more than $200 off. Balsam Hill and Fraser Hill Farm artificial trees get up to $500 off. Every one of those figures applies to "select" models, so the discount on the exact item you want may be smaller.
Amazon and Best Buy Black Friday sales start on the same day
November 19 is crowded. Best Buy's 10-day Black Friday Doorbusters and Deals start that day too, and run through November 28, according to the Black Friday 2026 sale calendar. It is also the day Grand Theft Auto VI launches. Walmart's main Black Friday Deals event follows on Monday, November 23, with Walmart+ members getting the hottest drops 24 hours before everyone else.
Amazon's announcement describes no comparable members-only head start for Black Friday Week. Its Prime perks are narrower and tied to specific dates. Prime for Young Adults members get 20% cash back on a selection of products on Tuesday, November 24 only. New Prime Store Card holders approved from November 22 to 30 get a $100 gift card.
Prime itself costs $14.99 a month or $139 a year, with a 30-day free trial for eligible customers.
Should you buy on Amazon before November 19 or wait
Amazon has not announced a holiday price guarantee, so nothing promises a refund of the difference if something bought on November 12 gets cheaper on November 19. The safety net is the return window instead. Under Amazon's holiday return rules for Black Friday 2026, items bought on Amazon.com between November 1 and December 31 can go back until January 31, 2027. Apple products must be returned by January 15.
That makes buying early lower-risk than it looks, as long as you keep the box sealed. Before November 19, it is worth opening the Price history on anything on your list, which shows up to 365 days of pricing, or setting a deal alert through Alexa for Shopping. Either one shows whether a Black Friday price beats the past year or only beats a crossed-out list price.
After that, the dates to remember are short. The sale opens at 3:01 a.m. ET on Thursday, November 19, and the second deal drops arrive at 11 a.m. ET on Friday, November 27 and Monday, November 30. Deals and availability can change before then.
Discussion (0)
Be the first to comment.