Amazon has cut the GoPro MAX2 to $279.99, $220 below its $499.99 list price, and this time the saving checks out against GoPro itself. GoPro is running its own Black Friday sale with $200 off the MAX2, which puts the camera at $299.99 in its store, so Amazon comes in $20 lower.
That matters because the bigger numbers in this group are harder to pin down. Sony's a7 IV and a7 III kits and Canon's EOS R100 two-lens kit are also cheaper at Amazon as of November 14. Those savings, however, are measured against Amazon's list prices, and Sony's and Canon's own stores could not be checked. Here is how to tell which deal suits you, a few days before Amazon's Black Friday Week starts on November 19.
Camera deal prices compared before Black Friday 2026
Every product below is shipped and sold by Amazon and was in stock as of November 14. The last column is the fact that decides each row.
| Product | Amazon price | List price | Saving | What decides it |
|---|---|---|---|---|
| GoPro MAX2 360 camera | $279.99 | $499.99 | $220.00 | $20 under GoPro's own $299.99 sale |
| Sony a7 IV with 28-70mm OSS II lens | $2,198.00 | $2,699.99 | $501.99 | 33MP, 4K 60p in 10-bit |
| Sony a7 III with 28-70mm lens | $1,598.00 | $2,199.99 | $601.99 | 24.2MP, $600 less than the a7 IV |
| Canon EOS R100 Double Zoom Lens Kit | $649.00 | $829.00 | $180.00 | Two lenses, 4K only at 24fps |
Is the GoPro MAX2 cheaper at Amazon or at GoPro for Black Friday?
The MAX2 is GoPro's 360 camera, built to record everything around it so you pick the angle later instead of aiming while you ski, ride or swim. The Amazon listing rates it for 8K 360 video and 29MP 360 photos, with six microphones and glass lenses you can replace yourself if one gets scratched. GoPro has billed that resolution as "True 8K" since the MAX2 launched, and its $200-off sale confirms the regular price is $499.99.
Amazon is the cheaper place to buy it by $20, but GoPro's own $299.99 deal adds a free first year of the GoPro Premium subscription. If you already planned to pay for that subscription, the GoPro store is the better buy. If not, take the $20.
One habit decides whether you will enjoy it. Footage gets turned into normal videos in the GoPro Quik app, where you reframe the shot, so the MAX2 suits people who like to edit afterwards. If you want to press record and share the clip as it is, a regular action camera is simpler.
Sony a7 IV or a7 III: which full-frame camera deal to buy
The Sony a7 IV with the 28-70mm OSS II lens is $2,198, $501.99 below its $2,699.99 list price. According to the listing, it pairs a 33MP full-frame sensor with 4K video at up to 60 frames per second in 10-bit color, plus eye tracking autofocus for people, animals and birds.
The older Sony a7 III kit costs $1,598, $601.99 under its $2,199.99 list price and exactly $600 less than the a7 IV. Its 24.2MP sensor, 10 frames per second and 4K recording still cover family photos, travel and portraits well.
Buy the a7 IV if you film as much as you shoot stills, since 4K at 60fps and 10-bit color give you smoother motion and more room to grade. Buy the a7 III if photos come first and the $600 is better spent on a second lens. Sony's own store could not be checked for either kit, so treat both savings as cuts from Amazon's list prices rather than proven price drops.
Canon EOS R100 two-lens kit for beginner photographers
The Canon EOS R100 Double Zoom Lens Kit is $649, $180 below its $829 list price, and Amazon marks it as a limited-time deal. The box holds the 24.1MP APS-C camera, an RF-S 18-45mm everyday zoom, an RF 75-300mm telephoto and a shoulder bag.
The telephoto is the reason to choose this kit. It reaches the equivalent of about 480mm, enough for school sports or birds in the garden. The catch is video: the R100 records 4K at only 24 frames per second and falls back on slower contrast-based autofocus in 4K, so it is a stills camera first.
Why DJI mic and drone deals on Amazon did not make the list
DJI's Mic 3, Mic 2, Osmo Pocket 3 and Mini 3 drone all show discounts on Amazon, but every one of those offers comes from a marketplace seller rather than Amazon or DJI. That changes who handles a return or a warranty claim, so they are left out here, along with a Sony a6400 deal from a third-party camera store.
Should you buy these cameras now or wait for Black Friday?
The MAX2 is the safest buy of the group, because GoPro's own sale confirms the $220 is a real cut and Amazon still beats it. Nothing guarantees lower prices on November 27, and Amazon's return and price-match rules are worth reading before you buy early.
For the Sony kits, compare Sony's store before checking out, since that is the one price this roundup could not confirm. Prices were checked on November 14 and can change at any time.
Digital Citizen may earn a commission when you buy through links in this article. As an Amazon Associate, we earn from qualifying purchases.
Discussion (0)
Be the first to comment.