Samsung's 65-inch The Frame Pro is $1,497.99 at Amazon, a 17 percent cut from the $1,797.99 price on the listing. The sharper figure is four cents, because that is how far the 2026 model now sits above what the 2025 65-inch Frame Pro charged on the same site on October 8.
The set is the 2026 LS03HW, order code QN65LS03HWFXZA. Samsung's spec sheet gives it a Neo QLED panel on Quantum Matrix Technology Slim mini-LED lighting, a 64.5-inch measured diagonal, a matte Glare Free finish, 144Hz with VRR and a Wireless One Connect box.
Amazon holds the buy box directly, the set is in stock, and the price is open to everyone rather than gated behind a Prime membership.
Amazon has moved $100 and Samsung has not
Samsung sells the identical SKU through its own store for $1,599.99, against an MSRP of $1,999.99. That puts Amazon $102.00 under the maker.
The gap is recent. Digital Citizen priced this same Amazon listing at $1,597.99 on October 5, which was exactly $2.00 below the Samsung price still in force today.
That two-dollar pattern has held across the line, on the 55-inch Frame Pro at $1,097.99 and again on the 75-inch model at $2,197.99.
The 65-inch has broken out of it. Amazon cut $100 while Samsung's figure stayed put, and the listing's own $1,797.99 anchor did not move either.
That anchor sits $202 below Samsung's MSRP, which is the reverse of the usual inflated list price. It is still a number neither seller is charging.
The 2026 model has caught up with the 2025 model's price
Digital Citizen recorded the 2025 65-inch Frame Pro, the LS03FW, at $1,497.95 on October 8, against a $2,097.99 list price. That record sits alongside the 85-inch coverage of the same generation.
Today's 2026 LS03HW is $1,497.99. The newer model is four cents dearer than the older one was twelve days ago.
The collision is specific to this size. The 2025 75-inch Pro was $1,620.99 on October 8, while the 2026 75-inch Pro was $2,197.99 on October 18, leaving $577 between the two generations.
The $1,497.95 figure is what the 2025 listing charged on October 8, not what it charges now. No primary source supports calling today's price a record low.
Samsung 65-inch The Frame Pro LS03HW specifications
| Specification | Samsung QN65LS03HWFXZA |
|---|---|
| Panel | Neo QLED, 4K 3,840 x 2,160, Glare Free matte finish |
| Screen size | 65-inch class, 64.5-inch measured diagonal |
| Backlight | Mini-LED, Quantum Matrix Technology Slim |
| Dimming | Supreme Mini LED Dimming, which Samsung notes is software-based rather than full-array |
| Refresh rate | 144Hz with VRR, plus 240Hz DLG for PC games |
| HDR | Neo Quantum HDR, HDR10+ |
| Processor | NQ4 AI Gen3 |
| Audio | 2.0.2 channel, 40W, Dolby Atmos, Object Tracking Sound |
| HDMI | 5 ports, 4K 144Hz on HDMI 1 to 4, eARC |
| Other ports | 2x USB-A, 1x USB-C, Ethernet, optical out, RS-232C |
| Wireless | Wi-Fi 6E, Bluetooth 5.3 |
| Gaming | FreeSync Premium Pro, HGiG, ALLM, Game Bar. No G-Sync |
| In the box | Wireless One Connect box, Slim Fit Wall Mount, Simple Stand, SolarCell remote TM2661H |
| Weight and mount | 48.2 lb without stand, VESA 400 x 300 |
What the $298 premium buys at 65 inches
Samsung's standard 65-inch Frame, the QN65LS03HEFXZA, costs $1,199.99 at Samsung's store. Measured against Amazon's $1,497.99, the Pro badge adds $298.00 at this size rather than the $400 it adds at Samsung's own prices.
The standard model runs QLED on Dual LED lighting, an NQ4 AI Gen2 processor, Quantum HDR, 2-channel 20W audio and four HDMI ports. Its sheet lists One Connect Box as N/A.
Several headline numbers are identical on both. Refresh rate is 144Hz with VRR, the anti-reflection finish is Glare Free, the measured diagonal is 64.5 inches, the mount pattern is VESA 400 x 300 and the Slim Fit Wall Mount is included.
The premium buys backlight, processor, sound and the wireless box. It does not buy speed, the matte screen or the mount.
The bezel is not in either box. Samsung's footnote 5 reads "Bezels sold separately", and it prices the 65-inch 2026 bezel at $199.99, with three of four finishes in stock.
A bezelled set therefore lands at $1,697.98. Art Mode itself is free, but Samsung's footnote puts the advertised 5,000 works behind a paid Art Store subscription.
How the 65-inch field compares on Amazon
| Model | Price | Panel | Availability |
|---|---|---|---|
| Samsung 65-inch The Frame Pro LS03HW | $1,497.99 | Neo QLED mini-LED, 144Hz | In stock, sold by Amazon.com |
| TCL 65-inch QM7L 65QM7L | $898.00 | SQD-Mini LED QLED | In stock, sold by Amazon.com |
| Hisense 65-inch E6SR 65E6SR | $429.99 | Hi-QLED, Dolby Vision | In stock, sold by Amazon.com |
| Samsung 77-inch S90H | $1,997.99 | OLED, 165Hz | In stock, sold by Amazon.com |
Neither cheaper set does art, and neither has a separate connection box. The TCL listing claims up to 2,100 dimming zones, which is a retailer figure rather than one from TCL's own spec sheet.
Spending $500 more buys the 77-inch S90H instead, which brings an OLED panel and twelve more inches but no frame design. Further up, the 65-inch Sony BRAVIA 8 II at $2,798 costs nearly twice the Frame Pro at the same size.
Samsung gives no peak brightness, no contrast ratio and no local dimming zone count for this model. Its own footnote concedes that Supreme Mini LED Dimming is software-based rather than full-array hardware dimming.
Dolby Vision is absent from the spec sheet, which lists HDR10+ only, and the Supersize Picture Enhancer is marked 85-inch only. No end date is attached to the Amazon discount.
Prices and stock on both Amazon and Samsung can move without notice. The $102.00 gap between them did not exist two weeks ago.
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