Nintendo is raising the price of the Switch 2 in several major markets starting September 1, 2026.
The company says the change is due to current market conditions that are expected to affect its business over the medium to long term. The price increase applies to North America, Europe, and Japan.
In the United States, the Switch 2 will rise from $449.99 to $499.99. In Canada, it will move from $629.99 to $679.99. In Europe, the price will increase from €469.99 to €499.99.
| Region | Current price | New price |
|---|---|---|
| United States | $449.99 | $499.99 |
| Canada | $629.99 | $679.99 |
| Europe | €469.99 | €499.99 |
That means anyone planning to buy the console has until the end of August to get it at the current official price. After September 1, the higher price becomes standard.
Japan is also seeing broader price changes. The Japanese language Switch 2 system will increase from ¥49,980 to ¥59,980. Nintendo is also raising prices for the original Switch models in Japan, including the OLED model, standard Switch, and Switch Lite.
| Product in Japan | Current price | New price |
|---|---|---|
| Nintendo Switch 2 | ¥49,980 | ¥59,980 |
| Switch OLED Model | ¥37,980 | ¥47,980 |
| Nintendo Switch | ¥32,978 | ¥43,980 |
| Switch Lite | ¥21,978 | ¥29,980 |
Nintendo Switch Online is also getting more expensive in Japan and South Korea. In Japan, the standard 12 month individual plan will rise from ¥2,400 to ¥3,000, while the family plan will move from ¥4,500 to ¥5,800. The Expansion Pack tier is also increasing.

Nintendo apologized for the impact of the price changes and said it appreciates the understanding of customers and partners.
The increase comes after months of discussion around whether Nintendo would raise Switch 2 pricing. Hardware costs, currency pressure, global trade tension, and wider market changes have all made consoles harder to keep at launch pricing.

For buyers, the message is simple. The Switch 2 is still available at its current price for now, but that window closes on September 1. After that, Nintendo’s newest console becomes more expensive in the US, Canada, Europe, and Japan.



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