ASUS's ROG Astral GeForce RTX 5090 Edition 20 has been spotted at a Micro Center store with a price tag of $11,999.98, putting the graphics card alone above the listed cost of ASUS's complete four component anniversary bundle.
The card was photographed at a Micro Center location in Miami. The store label reportedly shows SKU 063941, which corresponds specifically to the RTX 5090 Edition 20 graphics card rather than the larger ROG Edition 20 package.
That makes the listed price particularly unusual.
| Product | Listed price |
|---|---|
| ASUS ROG Astral RTX 5090 Edition 20 at Micro Center | $11,999.98 |
| Same RTX 5090 Edition 20 at Newegg | $5,999.99 |
| Full ROG Edition 20 bundle | $10,849.96 |
| Difference vs full bundle | $1,150.02 more |
Micro Center price is twice Newegg's listing
The same RTX 5090 Edition 20 is listed at Newegg for $5,999.99, although it is currently out of stock.
That makes the Micro Center sticker exactly twice as expensive as Newegg's listed price for the same graphics card.
Even for a limited anniversary model, the difference is substantial.
The RTX 5090 Edition 20 was never positioned as an inexpensive version of Nvidia's flagship GPU, but a price near $12,000 puts it far beyond the normal premium attached to special edition graphics cards.
Full ASUS anniversary bundle costs less
The more surprising comparison comes from ASUS's complete ROG Edition 20 package.
That bundle is listed at $10,849.96 and includes four major components:
The ROG Astral GeForce RTX 5090 Edition 20 graphics card, the ROG Crosshair X870E Edition 20 motherboard, the ROG Thor 3000W power supply, and the ROG GR20 Edition 20 case.
Despite including the same GPU plus three additional high end components, the entire package is $1,150.02 cheaper than the Micro Center price shown for the graphics card by itself.
That makes the store listing difficult to explain based purely on the product's normal positioning.
RTX 5090 availability remains under pressure
The unusually high sticker appears during a period when RTX 5090 availability has become increasingly limited at major retailers.
Recent listings have shown cards disappearing from stock while marketplace prices rise well above earlier levels.
The Edition 20 is already a specialized model with limited availability, so scarcity can push pricing higher than standard RTX 5090 variants.
However, the $11,999.98 figure remains extreme even within that context.
The supplied report does not confirm whether the price is a permanent Micro Center listing, a local store decision, or an error.
The Edition 20 already carries a large premium
ASUS built the RTX 5090 Edition 20 as a commemorative product rather than a standard graphics card.
Its pricing has therefore always been much higher than mainstream RTX 5090 models.
Newegg's $5,999.99 listing already reflects that premium.
The Micro Center figure nearly doubles it again, creating a situation where buying the complete ASUS anniversary bundle would theoretically cost less than buying the GPU alone at that store.
The listing highlights how unusual RTX 5090 pricing has become
The sighting adds another example of how distorted high end GPU pricing has become.
Scarcity, limited editions, reseller activity, and strong demand have all contributed to RTX 5090 cards appearing at increasingly high prices.
Still, a single graphics card priced above a full premium PC component bundle stands out even in that market.
For now, the most important detail is that the $11,999.98 tag appears tied specifically to the RTX 5090 Edition 20 GPU rather than the complete ASUS package.
Until Micro Center clarifies whether the listing is intentional, the price should be treated as a store listing rather than a new official MSRP for the card.
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