The Apple Watch Series 11 has dropped to a record-low $299, marking the steepest discount since its launch. The price cut applies to the GPS aluminum base model and knocks $100 off Apple’s standard $399 starting price.
Several major U.S. retailers now list the Series 11 at this level as part of post-holiday and early-January promotions. The deal does not come directly from Apple, but from third-party sellers clearing limited inventory.
What you get for $299
The discounted configuration includes the 41mm aluminum GPS model with Apple’s always-on OLED display and the newer S11 chip. Buyers still get Apple’s full health and fitness feature set, including heart-rate tracking, blood oxygen readings, sleep monitoring, temperature trends, and ongoing watchOS updates.
Larger sizes remain discounted as well, though not as aggressively. The 46mm GPS version typically sells closer to $329, depending on color and band availability.
Why this price matters
At $299, Series 11 undercuts many midrange fitness watches while retaining deep integration with the iPhone ecosystem. The price makes it especially attractive for users upgrading from Series 6 or earlier models, or for first-time Apple Watch buyers who skipped the Ultra lineup.
The deal also narrows the gap between Series 11 and the Apple Watch SE, which often sells for only slightly less when not discounted.
Availability and timing
Retailers describe the $299 pricing as limited-time, with stock varying by size and color. Popular band options have already started selling out, and listings may revert to higher prices once inventory clears.
What’s next
Shoppers who want Apple’s latest mainstream smartwatch at the lowest price seen so far should act quickly. Anyone considering Ultra-level durability or longer battery life may want to wait, but for most buyers, this Series 11 deal represents the current sweet spot in Apple’s smartwatch lineup.
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