The LG 98-inch Class Nano AI 4K NU85 is listed at $1,499.99 on Amazon at the time of writing, down from a $1,599.99 list price. The more useful number sits on LG's own product page, where the same 98NU850BPUB sells for exactly $1,499.99.
So this is a price match with the manufacturer, not an Amazon undercut. LG goes one step further and bundles a professional wall mounting service it values at $164.99, which the Amazon listing does not offer.
What the $1,499.99 price actually saves
Amazon's badge reads 6% off, which works out to $100 against the $1,599.99 list price. That is a modest cut on a set this large.
LG quotes a $2,199.99 MSRP and presents the same $1,499.99 as $700 off. Amazon's smaller anchor is the more honest one to work from, since $1,599.99 is the price its own listing was charging.
Amazon.com holds the buy box directly, so this is a first-party listing rather than a marketplace appliance dealer. Stock reads as thin. One check returned "Only 11 left in stock" before a later check showed plain "In Stock".
LG 98-inch Nano AI NU85 specifications
| Specification | LG 98NU850BPUB |
|---|---|
| Screen size | 98-inch class, 97.7-inch diagonal |
| Panel | LED-backlit LCD, direct-lit backlight |
| Resolution | 4K Ultra HD, 3,840 x 2,160 |
| Refresh rate | 120Hz native, VRR up to 144Hz |
| Local dimming | Not listed by LG |
| Processor | Alpha 8 AI Processor 4K Gen3 |
| HDR | HDR10 and HLG, with HDR10 Pro processing |
| HDMI | 4 ports, 4K 120Hz, VRR, ALLM, QMS, QFT, eARC on HDMI 2 |
| Gaming | AMD FreeSync Premium, ALLM, HGiG, Game Optimizer |
| Audio | 2.2 channel down firing, AI Sound Pro virtual 11.1.2 up-mix |
| Other ports | 2x USB 2.0, Ethernet, optical out, Wi-Fi 5, Bluetooth 5.3 |
| Software | webOS 26 |
| Weight | 116.4 lbs with stand, 110.2 lbs without |
| Warranty | 1 year parts and labor |
Nano here means LCD, not OLED
A 98-inch screen under $1,500 invites the assumption that something exotic is going on. It is not. LG's spec sheet gives the display type as 4K UHD with a backlight type of "Direct", which describes a direct-lit, LED-backlit LCD.
Nano refers to the nanoparticle color layer LG applies to that LCD panel. There is no OLED here, and no mini-LED backlight either, which is what separates this set from the QNED range LG builds around mini-LED.
LG publishes no local dimming figure for this model at all. The series comparison chart on the same page reserves its Precision Dimming technologies for the QNED tiers, so contrast should be judged accordingly.
The refresh rate needs the same care. LG states "120Hz Native (VRR 144Hz)", so the panel itself runs at 120Hz and 144Hz is a variable refresh ceiling for a compatible PC.
Motion Booster 288 is interpolation branding rather than a panel figure. Amazon's own product information table quietly agrees, listing the refresh rate as 120 hertz even while the bullets shout about 144Hz.
How it compares at this size
| Television | Size and panel | Amazon price |
|---|---|---|
| LG Nano AI NU85 | 98-inch direct-lit LED LCD | $1,499.99, list $1,599.99 |
| TCL 98QM6K | 98-inch mini-LED QLED | $2,198.00 |
| TCL 85QM6K | 85-inch mini-LED QLED | $897.99, list $1,097.99 |
| Amazon Ember | 75-inch mini-LED QLED | $999.99, list $1,499.99 |
The closest match on size is the TCL 98QM6K at $2,198.00, which adds a mini-LED backlight for roughly $698 more. Its buy box returned a third-party merchant on one check and Amazon.com on another, so the seller line is worth reading before ordering.
Dropping 13 inches buys a better backlight for less money. The TCL 85QM6K is $897.99, down 18% from $1,097.99, and the Amazon Ember 75-inch Mini-LED is $999.99, down 33%. That Ember listing sat at $1,249.99 earlier this month.
Delivery, mounting and what is not published
Amazon quoted free delivery on Monday, October 12 at the time of checking, so this is not a next-day purchase. No wall mounting or setup service appears on the listing, and the stated return window is Amazon's voluntary 30 days.
LG's free professional wall mounting runs through October 4, 2026 and covers bracket installation, mounting and load testing. At 116.4 lbs and 86 inches wide, that service has real value, and it tilts the same-price comparison toward LG.
Several things are simply not published. LG does not print an HDMI version number for any of the four ports, gives no speaker wattage, and lists no NVIDIA G-Sync support. HDR support stops at HDR10 and HLG, with no Dolby Vision.
The box ships with a standard remote rather than LG's Magic Remote, and the Wi-Fi radio is Wi-Fi 5 rather than Wi-Fi 6. Neither retailer states how long the price holds, and big-screen pricing moves quickly, so treat $1,499.99 as a snapshot rather than a floor. For context on what OLED costs at smaller sizes, a 65-inch Samsung S85H recently sold for $1,397.99.
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