AMD Radeon RX 9070 XT and RX 7650 GRE fall below MSRP in China as demand weakens

Some AMD Radeon graphics cards are now selling below MSRP in China after inflated pricing appears to have hurt demand.

The reported price drops affect both newer Radeon RX 9000 cards and older RX 7000 series models. The Radeon RX 9070 XT, RX 9060 XT 8GB, and RX 7650 GRE are among the cards seeing lower prices in the Chinese market.

That is notable because GPU prices remain above MSRP in many other regions, including North America. In some places, Radeon RX 9000 cards are still selling around 20 to 30 percent higher than expected. China and Japan have been different, with Radeon cards often selling closer to MSRP or below it.

The biggest drop appears to be on the Radeon RX 7650 GRE. The card usually sells for around 2,099 yuan, but some listings now show it as low as 1,579 yuan. That is about 24 percent below MSRP.

The Radeon RX 9060 XT 8GB is also reportedly selling below its expected price. The 16GB model appears to be holding up better, likely because more VRAM is more attractive to buyers. The RX 9070 XT has also slipped slightly below its 4,999 yuan MSRP, with listings reportedly reaching around 4,799 yuan.

Here is a quick look at the reported pricing:

The report suggests that retailers may be selling some cards at a loss to recover investment after demand slowed. That creates pressure across the channel because lower retail prices may not cover purchasing costs, shipping, and other expenses.

This does not mean Radeon prices will fall everywhere soon. The GPU market remains unstable, and memory prices are still high. Those costs often get passed on to buyers, which is one reason many cards are still expensive outside China.

Still, the situation shows how quickly demand can weaken when prices rise too far. If buyers refuse inflated pricing, retailers may be forced to cut prices, even if margins suffer.

For PC builders in China, this could be a good time to watch Radeon GPU deals closely. For buyers elsewhere, it is worth waiting to see whether similar pressure reaches other markets in the coming weeks.