Microsoft has introduced a new Xbox Gear merchandise range as part of its 25th anniversary celebrations, with clothing and accessories inspired by the history and visual identity of Xbox from 2001 through 2026.
The initial launch is divided into three collections called Gloss, Est.01 and Blood Gulch. The selection includes T shirts, sweaters, hoodies and hats, ranging from simple Xbox branding to designs that reference specific parts of the platform's history.
Microsoft says more merchandise drops are already planned, so the current lineup appears to be the beginning of a broader anniversary campaign rather than a limited one time release.
| Collection | Main theme | Examples |
|---|---|---|
| Gloss | Modern Xbox branding | Apparel featuring the current Xbox logo |
| Est.01 | Xbox history | Designs referencing the brand's 2001 launch |
| Blood Gulch | Gaming heritage | More elaborate designs inspired by Xbox history |
Xbox Gear focuses on the brand's 25 year history
The new store is designed around Xbox itself rather than individual first party franchises.
Some products use relatively simple graphics, including the current Xbox logo or the words "Est.01," while others take a more detailed approach to the brand's past. One of the highlighted items is the Blood Gulch Hoodie, priced at $74.99 in the available lineup.
Microsoft describes Xbox Gear as a new home for official Xbox branded merchandise, with the three launch collections covering brand essentials, historical references and more design focused apparel.
The timing is closely tied to Xbox's 25th anniversary. The original Xbox launched in 2001, and Microsoft is using 2026 to highlight the people, games and community that have shaped the platform over the past quarter century.
More Xbox merchandise is already planned
Microsoft has confirmed that additional drops will follow the first three collections. The company says those future releases will continue to focus on important moments, memories and community elements from Xbox history.
That gives Microsoft room to expand the range with new anniversary designs throughout the year rather than relying on a single collection.
The Xbox Gear offering is also separate from the Xbox Game Studios Shop. That store focuses more directly on merchandise connected to individual first party franchises, including Gears, Halo and Forza. The new Xbox Gear range instead concentrates on the Xbox brand as a whole.
For anyone interested in Xbox merchandise, the split makes the difference fairly clear. The Game Studios range is aimed at specific games and franchises, while Xbox Gear is positioned around the broader identity and history of the platform.
With more releases already promised, Microsoft appears to be treating merchandise as another part of its wider 25th anniversary push, alongside the other hardware, games and community activities planned around the milestone.
Discussion (0)
Be the first to comment.