AMD has raised its Q3 2026 sales guidance prices for Radeon RX 9000 graphics cards, with increases ranging from about 5 percent to 20 percent depending on the model.
The Radeon RX 9070 XT sees the largest increase in the supplied pricing table, moving from 5,599 RMB to 6,999 RMB. That is roughly $830 to $1,037 based on the conversion figures provided.
The adjustment affects the full RDNA 4 lineup listed in the report, as well as the older Radeon RX 7650 GRE.
Radeon RX 9000 Q3 pricing changes
| Model | Previous price | New Q3 price | Increase |
|---|---|---|---|
| RX 9070 XT | 5,599 RMB, about $830 | 6,999 RMB, about $1,037 | 20.01% |
| RX 9070 | 5,199 RMB, about $770 | 5,599 RMB, about $830 | 7.14% |
| RX 9070 GRE | 3,999 RMB, about $592 | 4,599 RMB, about $680 | 13.05% |
| RX 9060 XT 16GB | 3,599 RMB, about $533 | 4,299 RMB, about $637 | 16.28% |
| RX 9060 XT 8GB | 2,699 RMB, about $400 | 3,099 RMB, about $459 | 12.91% |
| RX 7650 GRE | 2,359 RMB, about $350 | 2,499 RMB, about $370 | 5.60% |
The Radeon RX 9070 XT now sits above the equivalent of $1,000 in the Chinese guidance pricing shown in the report, before considering premium partner models that can cost more.
RX 9070 XT sees the biggest increase
The RX 9070 XT rises by about 20 percent, making it the most heavily affected card in the table.
Its previous guidance price of 5,599 RMB moves to 6,999 RMB, an increase of 1,400 RMB.
That places the card at roughly $1,037 using the supplied conversion, although actual retail prices can vary by region and model.
The regular RX 9070 receives a much smaller increase of 7.14 percent, moving from 5,199 RMB to 5,599 RMB.
That leaves it at roughly the same price level previously associated with the RX 9070 XT.
RX 9070 GRE and RX 9060 XT also move higher
The RX 9070 GRE rises from 3,999 RMB to 4,599 RMB, an increase of just over 13 percent.
Its lower 12GB memory capacity keeps it below the RX 9070 and RX 9070 XT in the supplied pricing structure.
The Radeon RX 9060 XT 16GB receives one of the largest increases in the lineup.
Its guidance price rises from 3,599 RMB to 4,299 RMB, or about 16.28 percent.
That pushes it much closer to the RX 9070 GRE on price, which could make the higher performance GRE model more attractive depending on local retail availability.
The RX 9060 XT 8GB also increases by nearly 13 percent, moving from 2,699 RMB to 3,099 RMB.
Older Radeon cards are affected too
The adjustments are not limited to the latest RX 9000 series.
The Radeon RX 7650 GRE also appears in the updated pricing guidance, rising from 2,359 RMB to 2,499 RMB.
That is a smaller increase of about 5.6 percent, but it still shows that price pressure is affecting older mainstream products as well.
Memory costs are putting pressure on GPU pricing
The report links the increases to continuing memory shortages and rising graphics memory costs.
AMD had previously seen smaller price movements than NVIDIA in some parts of the market, but the latest Q3 guidance suggests Radeon cards are now being affected more broadly.
Graphics cards with larger VRAM capacities appear particularly exposed because memory represents a larger share of their component cost.
That pattern is visible in the supplied figures, with the 16GB RX 9060 XT receiving a larger increase than the 8GB version.
Global markets could follow
The pricing changes described in the report apply to guidance in China.
The article suggests similar increases could appear in the United States and Europe after a delay, based on the way earlier GPU price movements spread between regions.
That timing is not confirmed, however.
Retail pricing in other markets will depend on distribution, inventory, partner pricing and local demand.
For now, the clearest change is that AMD’s Q3 2026 guidance prices in China have moved higher across the Radeon lineup.
The RX 9070 XT is the most affected model, with its listed reference price rising above the equivalent of $1,000 and other RX 9000 cards following with increases ranging from about 7 percent to 16 percent.
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