This week on Microsoft: Windows 10 will soon get even more ads

This week, the press has learned that Microsoft plans to cram even more ads into Windows 10 Creators Update, the major update coming this spring. Also, the company plans to reduce its Windows 10 licensing fees for notebooks measuring under 14.1 inches. If you put these two revelations together, it is clear that Microsoft is trying to lower the cost of new Windows 10 devices and make up for the financial gap, partly from ads. To learn more about these stories, as well as other interesting news, read this week's recap:

Microsoft: the news of the week

These articles are this week's most important news in Microsoft's ecosystem:

Microsoft sneaks yet more ads into Windows 10 Creators Update - because there's still real estate left to throw some more ads in, Microsoft plans to introduce even more promotions in the forthcoming Creators Update for Windows 10. What do you think about this move?

MICROSOFT MAY REDUCE ITS WINDOWS 10 LICENSING FEE FOR OEMS TO COMBAT CHROMEBOOKS - The low-cost mainstream Chromebooks are reportedly forcing Microsoft to rethink its Windows 10 strategy. The company will lower its Windows 10 licensing rates for notebooks measuring under 14.1 inches slated to launch throughout 2017. Cheaper than what Microsoft charged in 2016, the new licensing rates are expected to go live on March 1.

Microsoft tries to soothe regulators and critics with new privacy controls - In the past year, regulators and privacy advocates have taken potshots at Microsoft over its data collection policies. Recently, Microsoft has announced some new privacy-related initiatives, including a significant change to the way Windows 10 collects telemetry data.

Performance-boosting Game Mode discovered in new Windows 10 preview build, confirmed by Microsoft - Windows 10's Game Mode makes your PC prioritize its resources to maximize game performance. PCs already do that to a certain extent, but many gamers have to shut down a number of programs running in the background to free up extra resources for the best results.

Windows 10's first insider build for a month brings a long list of updates - The new build comes to most of us more than a month since the last build was released back on December 7, and it includes a substantial number of changes and new features. The company wanted to avoid pushing out new builds around the holiday period, but with that now a distant memory, it's back to work for the Windows developers.

Microsoft just bought an AI startup that can outperform Facebook and Google - Microsoft announced that it has acquired Maluuba, a Toronto startup focused on using deep learning for natural language processing. Deep learning is an approach to artificial intelligence currently in vogue that has driven incredible gains in the field over the last five years.

PC Sales Continue on Long Downward Slide - Researcher Gartner says 269.7 million personal computers were sold worldwide in 2016, a decline of 6.2 percent from a year earlier and the fifth consecutive annual decline. PC sales have slumped 24 percent from their record high just above 350 million units in 2011.

Cool tips and guides

We would like to share several tips and guides from other websites in the tech blogosphere:

Here's how you can still get a free Windows 10 upgrade - Microsoft's much-hyped free upgrade offer for Windows 10 ended months ago, right? Maybe not. The GWX tool may be gone, but all the other upgrade tools still work, and the end result is an apparently valid digital license. Here's how to get yours.

How to Turn an Old iPad Into the Ultimate Kid's Tablet - We know that many of our readers have iPads in their homes. This guide is for them!

The Best Controllers for Retro Gaming - Whether you're playing retro games through an emulator on Windows, Mac, or a custom-built Raspberry Pi console, you need a controller. Lifehacker has tested some of the most popular options, from simple Xbox controllers to retro replicas and expensive Bluetooth-enabled gamepads, to figure out which are worth your money.