When is Black Friday 2016? What is Amazon doing this year?
Shoppers worldwide are preparing for Black Friday. Some even stop purchasing any important items until Black Friday, leading to a major decrease in sales for most of November. This year, Black Friday is expected to be just as crazy as ever, with many people invading both online and offline stores. If you would like to know when Black Friday 2016 is celebrated across the world, which countries are celebrating and what Amazon has in store for this day, read this article:
When is Black Friday 2016?
Black Friday is the Friday following Thanksgiving Day in the USA. This means that, this year, Black Friday is on November 25th, 2016. However, not all countries celebrate Black Friday in the same day of the year. It might come as a surprise but, for example, in our home country (Romania), Black Friday is generally celebrated one week earlier, just because our biggest online retailer (eMAG) organizes their Black Friday deals on that day and everyone else follows suit. This happens for very pragmatic reasons, as these retailers want to have more time between Black Friday and Christmas to organize their deals and better prepare for the Christmas shopping season. It also helps them get the jump on Amazon and other international retailers. If you know other countries where Black Friday is celebrated in another day than the Friday following Thanksgiving, don't hesitate to share the story in the comments below.
What is Amazon.com doing this Black Friday?
As we all know, Amazon dominates the online shopping space. They have already kicked off their Black Friday 2016 campaigns with a special online store with deals and it will last until until 23:59 on Friday, 25th of November 2016. The closer we get to Black Friday, the more deals Amazon will display.
Amazon Prime members will get a 30-minute early access to select Lightning Deals. If you want early access, it is a good idea to sign up to this program. The good news is that Amazon will also be offering Prime Membership at a discounted rate of $79 per year, this Black Friday.
Another interesting campaign will be Black Friday Deals in Kindle Books through which you will get heavy discounts on Kindle eBooks. There are dozens of titles each day, that can be bought for as little as $0.99 or 1.99$.
They are also pushing heavily their second generation Echo Dot device. It is a hands-free, voice-controlled device with a small built-in speaker, that connects to the Alexa Voice Service to play music, provide information, news, sports scores, weather, and more—instantly. Echo Dot can hear you from across the room, even while music is playing. When you want to use Echo Dot, just say the wake word "Alexa" and Dot responds instantly. On Black Friday week, you can purchase Echo Dot with $10 or order six device and one of them is free.
What is Amazon.co.uk doing this Black Friday?
In the UK, Amazon will be back for their seventh Black Friday this year, with deals starting on the 14th of November and ending on 23:59 on Saturday, 26th of November 2016. The company has revealed plans to cut prices on thousands of items, with exclusive lightning deals taking place during this whole period.
Amazon.co.uk kicked off its "countdown to Black Friday deals week" with a special online store with deals.
Amazon.co.uk will also organize CyberMonday on November 28th and the Cyber Deals week during November 29th and December 4th, 2016.
What is Black Friday and when did it also get into Europe?
Even though Black Friday is one of the most important shopping days of the year, not that many people know about its origins. It seems that the term was used initially in the 60's in Philadelphia, USA, to describe the horrible traffic on the day after Thanksgiving. Then, this term was used by retail stores to name the first day of the year when they struck a profit. It turns out that most retail stores did not turn a profit in the January - November time frame and Black Friday was the point when they started to turn a profit.
Starting with the year 2000, Black Friday was seen by most retailers in the US, as the day when the Christmas shopping season starts and most of them opened their doors very early in the morning and closed very late at night.
Black Friday was initially adopted in Europe, in the United Kingdom, in 2003. From there it has spread to other countries and their numbers grew each year.
Which countries celebrate Black Friday?
Black Friday is now celebrated in many countries, some which have no connection with the US culture. So far it has been observed in: the United States of America, Canada, Mexico, Costa Rica, Panama, Brazil, Colombia, Bolivia, the United Kingdom, Ireland, Romania, Denmark, Sweden, France, Norway, Hungary, Spain, Germany, Australia, South Africa, Nigeria, Lebanon and India.
What are you buying this Black Friday?
Personally, I want to buy a computer monitor and a new ASUS ZenFone 3 smartphone. Some of m y teammates at Digital Citizen are thinking of purchasing a new ASUS RT-AC1200G+ wireless router as well as a pair of HyperX Cloud Stinger gaming headphones. What about you? What do you plan on buying this year, for Black Friday?