One Windows 10 feature that many users dislike is the fact that Microsoft shows advertisements in the Start Menu. The so called prompted apps may serve various purposes in Microsoft’s agenda, but many users don’t like them and would like to see less of them. In the end, we paid for a Windows 10 license or a Windows 10 PC and we don’t want to be further monetized through ads. If you are like us and want to reclaim your own personal Start Menu , read this guide and you find out how to get rid of the promoted apps in Windows 10:
A bit of theory: w hat are promoted apps on Windows 10’s Start Menu?
Since officially launching Windows 10, Microsoft also introduced a new “feature” called advertised or promoted apps. They are apps that Microsoft wants you to try, but which aren’t installed on your Windows 10 computer or device. You can see a promoted app either as a shortcut in the All apps list from the Start Menu , or as a tile, although neither is anything more than a link to the app’s Windows Store page.
Unfortunately, Microsoft has been very agg ressive when it comes to Windows 10 and all things related, including the promoted apps. If you are using Windows 10 Insider Preview Build 14367 or newer, or if you will be using Windows 10 with Anniversary Update , then you will probably get a surprise by seeing that Microsoft decided to double the number of promoted apps on your Start Menu.
That’s right: they will double in number! In case you weren’t annoyed enough by Microsoft’s advertisements, now you probably will be. If you can go on without losing your nerve, tell me how! But if you can’t, read on and you’ll find out how to disable these ads and get rid of promoted apps for good.
Step 1: R emove promoted apps from the Start Menu in Windows 10
Uninstalling promoted apps from the Start Menu is easy and anyone can do it, although it does require a bit of patience. All you have to do is identify the promoted apps , which should be easy enough, because they are the apps that you probably don’t want on your Windows 10 computer or device, and uninstall them.
If you need guidance on how to uninstall apps in Windows 10, we’ve got you covered in this tutorial: 8 Ways to remove desktop programs and modern apps in Windows. However, if you’re in a hurry, a simple and fast way to uninstall an app in Windows 10 is to right click (or press and hold) on its shortcut from the Start Menu and then click or tap on Uninstall.
As we briefly mentioned earlier, some of these promoted apps are nothing more than shortcuts or links to their Windows Store pages. If that’s the case with a promoted app that you want to remove from the Start Menu , the right-click menu will not offer you an Uninstall option. To get rid of that promoted app, all you need to do is to unpin it from your Start Menu.
Once you’ve cleaned up your Start Menu and there are no more promoted apps displayed, go to the next section of this tutorial to find out how to block Windows 10 from showing new promoted apps.
Step 2: P ermanently disable promoted apps from the Start Menu in Windows 10
It all starts with the Settings app. Click or tap on its shortcut from the Start Menu , or follow any of the ways we’ve shown in this guide to open it.
Inside Settings , click or tap on Personalization.
Click or tap Start in the column on the left.
On the right side of the window, you’ll see a couple of settings, amongst which there’s one called “Occasionally show suggestions in Start”. It’s turned on by default and it lets Microsoft display promoted apps on your Start Menu.
Turn off the switch and there will be no more promoted apps shown on your Start Menu in the future.
Promoted apps are not what you’d expect to see in your Start Menu in Windows 10, but they do nonetheless. Whether it’s a new way in which Microsoft tries to make money, or if it’s a way to promote its Windows Store , these advertisements are surely not going to please some users. Fortunately, now you know how to get rid of them for good. Follow the instructions in our guide and you will enjoy an ad-free Start Menu. If you have any questions or problems to share, leave a comment below.